User-generated content (UGC) software platform have grown in popularity as a means for media-focused organizations to communicate directly with consumers and have micro-influencers and customer advocates spread the word about real, “on-brand” UGC.
As a media-focused brand (whether you work in sports, entertainment, television, or media), you are aware of the potency of user-generated content as a marketing strategy. But it might be difficult to know where to start with so many UGC sites to pick from.
We’ve put up a list of the top 16 UGC software platforms for media-centric brands in 2023 to aid you. You’ll undoubtedly locate one that meets your requirements.
Remember that UGC isn’t limited to social media either. You can encourage fans and followers to post purpose-created material directly to your website or mobile app using user-friendly UGC software. This accomplishes two things: first, it engages customers in the co-creation of content with your company. You also receive the precise content you require. This type of software will also secure usage rights upon submission, eliminating the need for repeated requests for authorization. Videos and photographs don’t even need to be credited in that situation, but it’s helpful to let the creator know so they can spread the word about the finished result.
What Is User-Generated Content?
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User-generated content (UGC) is written and published by users as opposed to companies or brands. UGC can be in a variety of formats, such as movies, pictures, articles, reviews, and more. On Instagram, UGC is very popular, and there are even some natural tools to gather and post UGC.
UGC, which comes from actual customers who have used the product or service, is sometimes regarded as being more genuine and reliable than traditional marketing content. In fact, 92% of customers are more likely to believe reviews written by actual customers than advertisements for businesses.
Due of this, UGC is a very effective marketing strategy, especially for firms that are media-focused.
Key Benefits of User-Generated Content Platforms
Platforms for user-generated content have several advantages for brands, especially for those trying to leverage social media and influencer marketing.
Using a UGC platform has a number of important advantages, including:
Increased Reach and Exposure
By making it simpler for consumers to find and share your material, a UGC platform can aid in expanding the reach and exposure of your business.
Improved Engagement and Interaction
UGC software platforms can also aid in enhancing interaction and engagement with your target market. When users can relate to and find material relevant to their interests, they are more inclined to interact with it.
Increased Sales and ROI
Any brand’s ultimate objective is to boost sales and ROI. By generating traffic and leads for your website or online store, UGC platforms can assist in achieving this goal.
As you can see, leveraging UGC platforms has a lot of benefits. Now that you are aware of what to anticipate from user-generated apps, it is time to review the top UGC platforms available.
To assist you in getting started, we have carefully chosen the best platforms for user-generated content.
The 16 best UGC platform options for your brand
There are several UGC platforms available. They have a lot of similar features at their core. In order to determine the best fit for your brand, we advise trying out a few UGC platforms.
Uncertain about where to look? For a start, look out these 16 UGC platforms.
Yotpo is a platform for user-generated content (UGC) that assists businesses in gathering and showcasing client testimonials, images, and videos on websites and social media platforms.
It hopes to use its toolkit to boost customer trust and conversions with an emphasis on e-commerce marketing. They consist of customer testimonials, picture galleries, user profiles, coupons, and reward schemes.
Some characteristics are:
- Gather testimonials, images, and videos from clients.
- Display UGC on your website and social media pages.
- Implement social media campaigns
- Use SMS marketing
- The incorporation of e-commerce platforms
- Provide product suggestions
Yotpo’s user-generated content (UGC) technology interfaces with a company’s online store, making it simple to gather customer images and videos. A variety of features are also provided by the platform to assist marketers in showcasing UGC. These functions include support for different languages, email marketing integrations, and social media widgets.
Also, marketers can monitor the effectiveness of UGC campaigns and modify your plans as necessary thanks to the integrated analytics.
Unlike many other UGC platforms, Trend is special. It creates a network of content producers by connecting creators with diverse brands. In order to promote these brand alliances, the connected brands pay directly the creators they collaborate with.
Trend is one of the top UGC sites for locating high-quality material for your company, with a creative network that is approximately 3,800 strong.
Additionally, if you join the network as a creator, you can get paid to promote different companies you adore. Trend can also be customized. It can be configured to determine the type of material that supports your marketing goals.
Despite the fact that Bazaarvoice focuses mostly on reviews, they also encourage other forms of user-generated content, such as questions and answers, tales, images, and videos. A wide range of brands, including those in the travel, automobile, and retail sectors, use Bazaarvoice.
Real, user-generated feedback have huge advantages.
- Increased prospects’ faith and assurance
- Better visibility in search engines
- Increased social media interaction
- And More
User evaluations are an essential component of the buying process, and Bazaarvoice assists brands in utilizing them to their fullest potential. Additionally, as we already mentioned, according to Nielsen, an astounding 92% of consumers prefer user-generated evaluations to traditional marketing advertisements.
Use Bazaarvoice to curate those organic reviews for the benefit of your brand.
ShortStack is unique in that it enables you to design campaigns for every conceivable digital platform, unlike other UGC programmes that primarily concentrate on either social media or eCommerce.
You may use this in conjunction with their user-friendly (but sophisticated) platform to develop UGC campaigns for any brand across any sector.
You can quickly create any number of promos and contests with ShortStack. After that, you may include them into email marketing campaigns, social media channels, or your website.
Because of all of this, ShortStack is a great user-generated content platform for media-focused brands.
Pixlee first appeared in 2012. The business refers to itself as a “visual marketing platform,” and its software is compatible with web analytics tools, social media platforms, and e-commerce systems.
Brands can gather user-generated content (UGC) from a number of websites, including Facebook, Instagram, Twitter, and YouTube, thanks to the software Pixlee utilizes. The content is then arranged and curated by Pixlee into a visual feed that can be viewed on a company’s website or social media pages.
Moreover, Pixlee provides tools for tracking engagement rates, analyzing UGC campaign performance, and identifying brand advocates.
Curalate further offers thorough analytics. Brands can monitor the effectiveness of UGC and determine which photographs are popular with consumers.
One of the pioneers of marketing with user-generated material is Olapic. Large companies like Sephora, Chico’s, and Coach can leverage their platform to gather, curate, and publish user-generated content on various web platforms.
The Olapic platform is made to make it simple for companies to locate the best user-generated content, and it provides a number of capabilities to assist brands with content curation and publication, such as:
- A tool for finding content that may be used by marketers to uncover the greatest social media user-generated content.
- A platform for content curation that aids brands in choosing the best user-generated content for their requirements.
- a publishing tool that enables businesses to share user-generated content on their websites, social media accounts, and email newsletters.
Olapic additionally provides a set of analytics tools to assist marketers in monitoring the effectiveness of campaigns utilizing user-generated content. Olapic’s unique features work together to let consumers get the most out of user-generated content.
After the pandemic, the globe is only now beginning to reopen, and that means organizing events!
Walls.io shows user-generated content (UGC) on a wall at events, but it can also be seen on your website if you don’t yet conduct events. Not everyone is on board with UGC being automatically added to your event or website. What if an Inappropriate message or image appears, after all?
Walls.io has you covered with a strong spam blocker that restricts both offensive images and unnecessary text.
One of the best platforms for gathering user-generated material is called Greenfly, and it excels at automating the delivery of digital media. to internal teams, outside partners, athletes, celebrities, brand ambassadors, and other brand supporters. Giving everyone access to infinite photo and video libraries with Greenfly makes it quick and simple to share genuine memories on social media.
The Greenfly platform gives you the ability to leverage a team of individuals rather than simply your social media staff in order to increase your brand’s digital footprint and presence on other platforms. Additionally, it offers the capability to compile and utilize user-generated material. Social teams can do all of this to increase engagement, broaden their audience, and immediately generate additional money, as Greenfly has demonstrated.
In order to show user-generated material from 15+ social media networks on your website, blog, and social media channels, you can utilize the social media management tool Taggbox. One of the most widely utilized UGC platforms, 10,000+ brands use it globally.
Also, Taggbox offers a variety of capabilities to make it simple for you to gather and present user-generated content from social media. They consist of:
- Search by hashtag, term, and username
- Automatic content censorship
- Widgets for customizing displays
- Scheduling social media posts
- Options for website and blog embedding
- And more
With Taggbox, users and marketers can work together to produce stunning UGC displays that convey compelling tales and engage viewers more deeply.
The visual marketing platform CrowdRiff was developed for media-focused brands. This makes it easier for you to find and curate UGC from all around the web. The possibility to publish it on your own channels is then provided.
The fact that CrowdRiff was created especially for the tourism sector is one of its enticing features. It therefore offers all the capabilities and tools required to locate and curate user-generated content (UGC) pertinent to your business.
Moreover, TripAdvisor, Skyscanner, and Google Street View are just a few of the travel-related platforms that CrowdRiff interfaces with.
The majority of the other UGC platforms on this list are slightly different from TINT. TINT is a platform that aids in the creation of UGC rather than one for collecting and curating it.
TINT allows you to build UGC campaigns that you can then embed on your website or blog. These campaigns can help you motivate your audience to submit original user-generated content.
Once you have gathered the UGC, TINT’s interface will automatically curate and arrange it. You can then publish it on your website or on social media.
A UGC platform called Snapwire assists brands in discovering, curating, and licensing user-generated content. It is different from the other sites on this list, though, in that it caters mainly to professional photographers.
You can look for UGC on Snapwire using a keyword, location, or license type. Also, you can post a request to the Snapwire community if you can’t discover what you’re searching for, and photographers will respond with their best work.
Using Snapwire has many advantages, one of which is the assurance that the UGC you are licensing is of a high caliber. And the Snapwire staff can help you if you need assistance finding the appropriate content.
Another UGC platform that assists brands in discovering, curating, and publishing user-generated content is Stackla. Moreover, Stackla offers a number of tools to aid in the creation of UGC, just like TINT.
You may make UGC galleries using Stackla, embed them on your website, and then distribute them via social media. Moreover, Stackla has integrations with a number of marketing tools, including Salesforce, Adobe, and Hootsuite.
Tracking the effectiveness of your UGC is one feature that makes Stackla unique. You can check how your UGC is doing and what kind of an impact it’s having on your business with Stackla’s analytics tools.
Photoslurp combines eCommerce and user-generated content. With this platform, you may gather user-generated content (UGC) based on Instagram, Facebook, and Twitter hashtags, tags, mentions, and stories.
In order to have a little bit more control, you can either allow customers to contribute content directly or, if you like, you can approve submitted content before using it. Also possible with Photoslurp:
- Automate media rights inquiries.
- Curate material that can be purchased.
- Directly upload approved material to your website.
Find your best-performing material with Photoslurp’s statistics and use it in social media or email marketing campaigns. Photoslurp is simple to integrate into your marketing stack because it has a plugin that works with the majority of significant marketing platforms.
Have you got a hot Instagram account?
A UGC platform called Foursixty enables you to use Instagram UGC to create shoppable galleries that you can use everywhere.
Because Foursixty enables font, colour, and even CSS customization, we enjoy it. Furthermore, you can:
- Keep track of and evaluate content producers’ activity.
- Acquire your media rights and record them.
- You can moderate stuff on your dashboard (which is helpful as anyone may edit your feed!).
For a more comprehensive UGC strategy that grabs attention, Foursixty connects your Instagram post with the customer review programme if you use OKENDO.
Do you have any prior knowledge with growth marketing?
Although Gleam is a growth marketing suite, we are interested in it because of its UGC features.
The Gleam app suite helps you expand your company. You should make use of features like:
- Contests: Establish a legal contest on your website, Facebook, Twitter, or Instagram. Gleam lets your influencers integrate your competitions on their channels if you’re working with them through a platform like TREND.
- Social Gallery: Make a UGC gallery that pulls photographs from your social media. They can be collected through a contest or a specific hashtag.
- Rewards: Does a contest still fail to generate enough engagement? Use the incentive feature of Gleam to further motivate clients. In order to thank clients for providing their UGC, provide vouchers or free downloads.
Choose your UGC platform
Relevance is the key to promoting any eCommerce product online. When you need to get relevant in a hurry (and on a tight budget), make the most of your resources by incorporating UGC into your marketing strategy.
Know how UGC works, its big benefits, and then choose one of these 16 UGC platforms to make sourcing content a breeze.
When you want the UGC with the power of influencers’ fame, go with a UGC platform like Trend.